Drummer Randy Ebright Launches Vallarta Promotional Campaign

Nov. 10, 2016

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Punk rock drummer Randy Ebright visited Puerto Vallarta to record a promotional video for Puerto Vallarta’s Tourism Bureau, Fidetur. Originally from Ithaca, Michigan, Ebright moved to Mexico in 1992 and has been the drummer for Molotov, a Grammy Award-winning Mexican rock band, since 1995.

Fidetur launched its new campaign, “Your Own Personal Sunset,” (Descubre tu Atardecer in Spanish) to showcase one of Puerto Vallarta’s main draws: its spectacular sunsets. Inspired by their unique colors, Ebright performed a drum solo recorded on the beach, interspersed with scenes from local restaurants and several landmarks. According to official figures provided by Fidetur, over four million national and international tourists visited Puerto Vallarta in 2015.

https://www.youtube.com/watch?v=w3by_8WktGw

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Thierry Blouet

Owner

Café des Artistes

“We have been advertising in Vallarta Lifestyles since the opening of our restaurant, and since then, we have kept a strong relationship. Due to its scope and distribution, the campaigns that we advertised regarding our different culinary projects have always been a success. This magazine has been consolidated as a benchmark that promotes the beauty of our destination in a creative and effective way.”

Wayne Franklin

President

Tropicasa Realty

“There are lots of reasons why we have advertised in Vallarta Lifestyles for several years. One of them is that they know pretty well their target, because they know who are their readers and they adapt as much as possible the content and material that is offered. For these reasons they have a growing number of readers which is very important for us. Another reason is that many people —including us— think that the magazine has been as a serious publication since its beginnings. Historically, Vallarta Lifestyles has known how to capture the audience and has done it pretty well."

Andreas Rupprechter

Owner

Kaiser Maximilian

“Among other things, Vallarta Lifestyles stands out for its strong presence throughout our destination, from five stars hotels to brand new condominiums, where they finally find the type of clients that we look for. For all of us is very important to be in print media to strengthen our advertising strategy and this magazine is essential to achieve it.”

Drummer Randy Ebright Launches Vallarta Promotional Campaign

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