Mexico’s ‘Black Friday’ Returns

Nov. 17, 2016

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Puerto Vallarta stands to benefit from sales of up to 70 million MX during “El Buen Fin” (The Good Weekend in English), the country’s Black Friday equivalent, November 18-21. The annual weekend-long event was launched in 2011 through a public and private sector initiative. Since then, El Buen Fin has positioned itself as Mexico’s own launching of the holiday shopping season with special prices, deals and promotions offered by businesses large and small throughout the country.

This year’s event includes a strong presence by Mexico’s Tourism Secretariat and the country’s Council for Tourism Promotion. Together, both entities are coordinating with hotel and airline associations to encourage the booking of airplane seats and hotel rooms at more affordable prices.

14470608_792847144151843_2036672713024974545_n The website elbuenfin.org features a directory with all the companies that are officially participating in this year’s event. Riviera Nayarit has also published a list of special promotions at some of the destination’s finest hotels that can be perused on their website.

Large brands with a noticeable online retail presence, such as Liverpool, Best Buy, and Amazon (in their .mx website) will feature special deals and offers. In Puerto Vallarta, look for the official logo at participating businesses. Also, follow El Buen Fin on Facebook for up-to-date information.

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Eduardo González

Partner

Shazel

“Vallarta Lifestyles is really well positioned. We are aware of that because we have seen people who arrive to our jewelry with the issue or the advertising in hand asking about the product that is featured there. This dynamic is really interesting for us and makes us glad.”

June Rosen Lopez

Owner

Galería June Rosen Lopez

“When I first opened my gallery in 1986, my relationship with Vallarta Lifestyles started for the need of people to know me and, because it is one of the very few quality publications in the destination, I decided to advertise in it. There are clients that still remember me for the magazine, with whom I have had several years of relationship.”

Bernhard Güth

Chef and partner

Trio

“Vallarta Lifestyles, from its inception has been a quality reference. In some way, it has managed to consolidate the destination because all our restaurants where there and we communicate as an exchange platform. The benefit, besides advertisement and recommendation, is that this publication is a solid copy of Puerto Vallarta’s evolution. If you pick up an old issue, immediately you’ll recall precious memories.”

Mexico’s ‘Black Friday’ Returns

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