Mexico’s ‘Black Friday’ Returns

Jorge Chávez
Nov. 17, 2016

Puerto Vallarta stands to benefit from sales of up to 70 million MX during “El Buen Fin” (The Good Weekend in English), the country’s Black Friday equivalent, November 18-21. The annual weekend-long event was launched in 2011 through a public and private sector initiative. Since then, El Buen Fin has positioned itself as Mexico’s own launching of the holiday shopping season with special prices, deals and promotions offered by businesses large and small throughout the country.

This year’s event includes a strong presence by Mexico’s Tourism Secretariat and the country’s Council for Tourism Promotion. Together, both entities are coordinating with hotel and airline associations to encourage the booking of airplane seats and hotel rooms at more affordable prices.

14470608_792847144151843_2036672713024974545_nThe website elbuenfin.org features a directory with all the companies that are officially participating in this year’s event. Riviera Nayarit has also published a list of special promotions at some of the destination’s finest hotels that can be perused on their website.

Large brands with a noticeable online retail presence, such as  Liverpool, Best Buy, and Amazon (in their .mx website) will feature special deals and offers. In Puerto Vallarta, look for the official logo at participating businesses. Also, follow El Buen Fin on Facebook for up-to-date information.



Silvia Elias
PV Realty

“We have a close relationship with Vallarta Lifestyles. Since it beginnings, it has been the most important media for the touristic promotion of our destination. Its content has always been excellent, due to the quality of its articles and spectacular photos. For the type of readers that it reaches, this the ideal publication to advertise our listings.”
Benigno Ibarra
Founder and owner
Mundo de Azulejos

“Advertising in Vallarta Lifestyles has been one of the best decisions we have made for the benefit of our business, because it has always helped us reach our prospects accurately. The magazine’s distribution throughout the destination is unique and strategic, as it reaches readers who are the type of clients we are looking for.”
Jason Lavender
Director of the Pacific breaches

“Vallarta Lifestyles speaks for itself, it’s a good quality publication with great image, that’s why we have advertised since we started our business. Without any doubt, it is the most read magazine. Its articles and advertising are target to the audience we’re looking for. Vallarta Lifestyles has grown the same way Puerto Vallarta has.”