Mexico’s ‘Black Friday’ Returns

Nov. 17, 2016

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Puerto Vallarta stands to benefit from sales of up to 70 million MX during “El Buen Fin” (The Good Weekend in English), the country’s Black Friday equivalent, November 18-21. The annual weekend-long event was launched in 2011 through a public and private sector initiative. Since then, El Buen Fin has positioned itself as Mexico’s own launching of the holiday shopping season with special prices, deals and promotions offered by businesses large and small throughout the country.

This year’s event includes a strong presence by Mexico’s Tourism Secretariat and the country’s Council for Tourism Promotion. Together, both entities are coordinating with hotel and airline associations to encourage the booking of airplane seats and hotel rooms at more affordable prices.

14470608_792847144151843_2036672713024974545_n The website elbuenfin.org features a directory with all the companies that are officially participating in this year’s event. Riviera Nayarit has also published a list of special promotions at some of the destination’s finest hotels that can be perused on their website.

Large brands with a noticeable online retail presence, such as Liverpool, Best Buy, and Amazon (in their .mx website) will feature special deals and offers. In Puerto Vallarta, look for the official logo at participating businesses. Also, follow El Buen Fin on Facebook for up-to-date information.

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Wayne Franklin

President

Tropicasa Realty

“There are lots of reasons why we have advertised in Vallarta Lifestyles for several years. One of them is that they know pretty well their target, because they know who are their readers and they adapt as much as possible the content and material that is offered. For these reasons they have a growing number of readers which is very important for us. Another reason is that many people —including us— think that the magazine has been as a serious publication since its beginnings. Historically, Vallarta Lifestyles has known how to capture the audience and has done it pretty well."

Leonardo Uribe

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Arq-Espacio

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Andreas Rupprechter

Owner

Kaiser Maximilian

“Among other things, Vallarta Lifestyles stands out for its strong presence throughout our destination, from five stars hotels to brand new condominiums, where they finally find the type of clients that we look for. For all of us is very important to be in print media to strengthen our advertising strategy and this magazine is essential to achieve it.”

Mexico’s ‘Black Friday’ Returns

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