Mexico’s ‘Black Friday’ Returns

Nov. 17, 2016

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Puerto Vallarta stands to benefit from sales of up to 70 million MX during “El Buen Fin” (The Good Weekend in English), the country’s Black Friday equivalent, November 18-21. The annual weekend-long event was launched in 2011 through a public and private sector initiative. Since then, El Buen Fin has positioned itself as Mexico’s own launching of the holiday shopping season with special prices, deals and promotions offered by businesses large and small throughout the country.

This year’s event includes a strong presence by Mexico’s Tourism Secretariat and the country’s Council for Tourism Promotion. Together, both entities are coordinating with hotel and airline associations to encourage the booking of airplane seats and hotel rooms at more affordable prices.

14470608_792847144151843_2036672713024974545_n The website elbuenfin.org features a directory with all the companies that are officially participating in this year’s event. Riviera Nayarit has also published a list of special promotions at some of the destination’s finest hotels that can be perused on their website.

Large brands with a noticeable online retail presence, such as Liverpool, Best Buy, and Amazon (in their .mx website) will feature special deals and offers. In Puerto Vallarta, look for the official logo at participating businesses. Also, follow El Buen Fin on Facebook for up-to-date information.

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Benny Ibarra

Partner

Mundo de Cristal

“Vallarta Lifestyles is a platform that allows us to reach the kind of market that we’re looking for. I think that, since its beginnings, 30 years ago, it has been the best publication of the destination. There’s no doubt that part of our success is for the advertising that we have in the magazine.”

Jason Lavender

Director of the Pacific breaches

INTERCAM

“Vallarta Lifestyles speaks for itself, it’s a good quality publication with great image, that’s why we have advertised since we started our business. Without any doubt, it is the most read magazine. Its articles and advertising are target to the audience we’re looking for. Vallarta Lifestyles has grown the same way Puerto Vallarta has.”

Evangelina Sánchez

Owner

The River Café

“Advertising in Vallarta Lifestyles is an easy and direct way to reach all of the visitors and new residents that arrive to the destination. Of the 30 years that the magazine has been in circulation, we have been advertising for 23 years and without any doubt, it has been worthy for the big positioning that we have achieved. Besides, the quality of contents its unique in this area.”

Mexico’s ‘Black Friday’ Returns

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