Puerto Vallarta: A Destination Beyond Sun and Beach – Part II

Puerto Vallarta experienced significant growth in visitor traffic in 2023. The data shows that this growth occurred by air, sea and land, further strengthening the destination’s appeal.

RECORD HIGHS AND OUTSTANDING OUTLOOKS

Visitors by Air
With nearly seven million passengers recorded at the international airport in 2023, our destination achieved an impressive 13 percent year-over-year growth, establishing itself as one of Mexico’s leading tourist destinations.

In terms of air traffic, the projected growth for this winter season, which is about to end, was 16.4 percent. The city’s adaptability and the positive response of the airlines have resulted in individual increases of up to 40 percent in seat capacity, supporting Puerto Vallarta’s continued growth as an attractive option for travelers.

Visitors by Sea
In terms of the cruise industry, Puerto Vallarta reached a post-pandemic milestone in 2023 with the arrival of 175 cruise ships, attracting all of the cruise lines that previously operated in the region. The return of Royal Caribbean, the strengthening of Celebrity Cruises, and the arrival of Viking and Disney are encouraging signs of the industry’s confidence in the destination’s appeal.

Visitors by Land
In terms of land connectivity, the impact of highway construction is beginning to be felt. Although the new tolls may seem high, they are a strategy to better manage the massive influx of visitors and thus preserve the road infrastructure. The completion of the Compostela – El Capomo section in July 2024, along with the plan to continue construction on the La Cruz – Ixtapa section, promises significant improvements in land access.

Puerto Vallarta not only broke records for passenger arrivals in 2023, but also solidified its appeal as a comprehensive and sustainable destination. Projections for 2024 indicate continued growth and development, supported by the confidence of both domestic and international travelers.