Puerto Vallarta Celebrates New Landmark

Oct. 5, 2016

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Puerto Vallarta Mayor Arturo Dávalos Peña, along with municipal authorities, inaugurated a new city landmark during the World Tourism Day celebrations: a colorful installation with the letters that spell “Puerto Vallarta.” The installation is currently located at the city’s Malecon, and will be in constant exhibition at different locations throughout the city.

The new attraction was created by Mexican sculptor Carlos Terrés, who was also responsible for the current crown on top of the city’s Guadalupe Church. Each letter is decorated with artistic elements and details present on the works by legendary local artist Manuel Lepe, whose naïve style has represented Puerto Vallarta throughout the world. The project took two months to complete.

Los Arcos Amphitheater and Marina Vallarta are among the next locations for this sign that is quickly becoming a popular spot for tourists and locals looking to photograph themselves and their loved ones as a souvenir.

According to Dávalos Peña, this sign does not compete with the welcome letters developed by local artist Natasha Moraga at the northern entrance to the city, as both projects help promote Puerto Vallarta and provide visitors with a memorable vacation experience.

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Tari Bowman

Owner

Daiquiri Dick’s

“We started to advertise in Vallarta Lifestyles because since its beginnings and to date it keeps using modern technological equipment to produce it and it is possible to notice that in the quality of the magazine, which offers interesting topics about the life of our destination through its articles and interviews to well known personalities. Actually, I keep a collection in my personal library.”

Bernhard Güth

Chef and partner

Trio

“Vallarta Lifestyles, from its inception has been a quality reference. In some way, it has managed to consolidate the destination because all our restaurants where there and we communicate as an exchange platform. The benefit, besides advertisement and recommendation, is that this publication is a solid copy of Puerto Vallarta’s evolution. If you pick up an old issue, immediately you’ll recall precious memories.”

Roberto Castellanos

Director

Novamar Insurance Mexico

"Since we started the company we have advertised in Vallarta Lifestyles, a publication that is considered ‘Puerto Vallarta’s Magazine’ by the quality of its images, content and staff, unique characteristics that encouraged us to say: ‘We have to be in Vallarta Lifestyles’. We know that this magazine is a reference for the target market that we are looking for and we know that being there gives us prestige.”

Puerto Vallarta Celebrates New Landmark

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