Puerto Vallarta Coat of Arms: Description and Meaning

Jorge Chávez
Feb. 13, 2023

The Puerto Vallarta coat of arms was designed by the Jalisco painter José Manuel Martínez Peña. It was requested by the Puerto Vallarta City Council in 1968, on the occasion of the town’s elevation to the category of city. It was officially adopted on May 31st, 1968, when our city was celebrating the fiftieth anniversary as a municipality.

It is formed by four symmetrical quarters that represent the history of Puerto Vallarta and its economic and social trajectory.


  • In the upper left corner, there is a modest house by these ashore under the shade of a palm tree.
  • In the lower left corner, there is an open book with inscriptions in its pages.
  • In the upper right corner, there is a sailfish coming out of the sea, with the Banderas Bay and the Mismaloya Archs in the back.
  • In the lower right corner, there are holding hands greeting in a friendly gesture.

The Code of Arms is framed by an anchor hanging from a wire.


The austere construction represents the origins of the town. It is in honor to the first settlers. Puerto Vallarta was founded on December 12th, 1851 by Guadalupe Sánchez, who baptized the new town as “Las Peñas de Santa María de Guadalupe.”

Currently, the main financial activity of our town is the tourist industry, which is represented by a sailfish (a very popular species in the beautiful Banderas Bay), as well as the Mismaloya Archs (a swimming or scuba diving spot, identified as one of the main tourist attractions in our destination).

The open book represents the General Constitution of the Mexican Republic, paying homage to Ignacio L. Vallarta, who gave name to Puerto Vallarta on May 31st, 1918.

The hands represent the act of the residents, who always give a hand with friendliness and sincerity to all of visitors.

The anchor framing the code symbolizes that the city, in a poetical way, is the daughter of the sea.


The finest the Bay has to offer

Follow us    @vallartalifestyles
Aaron Fisher

“Without doubt, Vallarta Lifestyles is the best positioned Magazine in the region. Its solid presence keeps a strong and always fresh vision about the destination, as well as activities. Besides, I consider it a great intellectual contribution for the well written articles that are in each issue.”
Roberto Castellanos
Novamar Insurance Mexico

"Since we started the company we have advertised in Vallarta Lifestyles, a publication that is considered ‘Puerto Vallarta’s Magazine’ by the quality of its images, content and staff, unique characteristics that encouraged us to say: ‘We have to be in Vallarta Lifestyles’. We know that this magazine is a reference for the target market that we are looking for and we know that being there gives us prestige.”
Ulf Henriksson
Chef and partner
Vitea Oceanfront Bistro

“Since its beginnings and until today, the quality in photography and editorial design of Vallarta Lifestyles is unrivaled, because there’s nothing similar in this region of Mexico. Besides, to the foreign community that visit us, this magazine is essential if they want to know what’s new and what’s going on in our destination.”
Vallarta Lifestyles Picks
Kathleen Carrillo
Constitución 344, Emiliano Zapata
(322) 222-6719
Visit Website
Galería Contempo
Basilio Badillo 252, Emiliano Zapata
322 223 1925
info@galeriacontempo.com Visit Website
Cassandra Shaw Jewelry
Basilio Badillo 276, South Side, Puerto Vallarta.
(322) 223 - 9734
cassandrapv@gmail.com Visit Website