1
79509
89

Shazel: The Art of Embroidery and Jewelry

Alexis Velasco
Dec. 26, 2018
654 views

For any lover of garments made from traditional Mexican textiles and silver jewelry with gems and precious stones, a visit to the Shazel shop is a must. This boutique houses a wide variety of jewelry pieces, anything from little trinkets, earrings and rings to large and luxurious necklaces. In addition, the store boasts a unique, hand-embroidered line of clothes, featuring caftans, capes, dresses, shawls and ponchos.

In Banderas Bay, Shazel has branches in the Romantic Zone, the Puerto Vallarta’s International Airport and Sayulita. However, the foundation of this family business dates back almost three decades, when the owners started exporting jewelry from El Paso, Texas, to several cities in Mexico, including Los Cabos, Mazatlán, Guadalajara, Puerto Vallarta y Cancún.

Vallarta Lifestyles approached Eduardo González and Celina Díaz Mercado, siblings and business partners. They both highlighted the exclusivity of each product on sale within their establishment, pointing out that by being handmade pieces, they are quite unique and special. “The embroidery is done by artisans from the state of Oaxaca (south of Mexico), who use wool, silk and cotton. It is a very specific work. Some of our garments can take up to a year to be finished,” Eduardo explains.

On the other hand, Celina has a key role at Shazel, since she is the one who designs the jewelry that is showcased in the counters. I began designing jewelry in the 80s for retail chains such as Liverpool and Palacio de Hierro in Mexico City. Approximately 15 years ago, I returned to this activity at Shazel. My inspiration comes from images, nature and fashion trends. I really like big and exuberant pieces. I also enjoy traveling and seeing the types of jewelry from different parts of the world.”

Among the precious stones present in Celina’s designs are rubies, emeralds, sapphires and some diamonds. She also works with semiprecious stones, including tourmalines, alexandrines and amethysts. “I also use corals, agates, blue topazes, turquoises, quartz and crystals. However, I give opals a special place because they are found in our state and have great quality.”

The workshops where Celina’s designs are manufactured are located in Taxco, Guerrero, known as the capital of silver in our country. Many of her pieces are branded d’Zelhin, the name under which she began working in Mexico City.

At Shazel, customers can also find handmade lamps made in glass or blown glass and coated of mosaic tile. For more information about the store, visit their website or Facebook page.

 

Shazel clothing line features a wide variety of handmade garments.

 

The embroidery is done by artisans from the state of Oaxaca.

 

Handmade lamps made in glass or blown glass.

 

Celina Díaz Mercado designs the jewelry pieces.

Locations

  • Romantic Zone

Basilio Badillo 272

(322) 221-0990

  • Puerto Vallarta’s International Airport

Local 87 y 67

(322) 209-1648

  • Sayulita

Marlyn 8B

(329) 298-8698

 

Comments

The finest the Bay has to offer

Follow us    @vallartalifestyles
Testimonials
Cyndi Alpenia
Owner
Archie’s Wok

“In a meeting that we had with the magazine’s founder, he told us about his dream of making a quality and luxury publication because he was convinced that Puerto Vallarta needed that. For that reason, we have advertised in Vallarta Lifestyles since its beginnings. These days, our brand is very well positioned thanks to the strategic distribution of the magazine, as it helps us reach more potential customers which is a great benefit for us.”
Wayne Franklin
President
Tropicasa Realty

“There are lots of reasons why we have advertised in Vallarta Lifestyles for several years. One of them is that they know pretty well their target, because they know who are their readers and they adapt as much as possible the content and material that is offered. For these reasons they have a growing number of readers which is very important for us. Another reason is that many people  —including us— think that the magazine has been as a serious publication since its beginnings. Historically, Vallarta Lifestyles has known how to capture the audience and has done it pretty well."
Silvia Elias
Director
PV Realty

“We have a close relationship with Vallarta Lifestyles. Since it beginnings, it has been the most important media for the touristic promotion of our destination. Its content has always been excellent, due to the quality of its articles and spectacular photos. For the type of readers that it reaches, this the ideal publication to advertise our listings.”
Vallarta Lifestyles Picks
Lucas Cerroblanco Jewerly
Venustiano Carranza #263 Col. Emiliano Zapata, Puerto Vallarta, MEX.
(322) 688-4076
Visit Website
The Opal Mine
Paseo Diaz Ordaz 528,
Downtown Boardwalk / Malecón

Monday – Sunday,
from 9am – 10pm
(322) 223-3896
Visit Website
Lacoste
Galerías Vallarta Loc. 155, Puerto Vallarta
Tel. (322) 209-1531
Visit Website