5+ Historical Facts about Puerto Vallarta

Jorge Chávez
Apr. 7, 2020

Although Puerto Vallarta is a tourist destination of great tradition, it has always had that air of glamour. It is possible that this strange combination is the result of the diversity of actors that have participated throughout its history.

For this reason, the editorial staff of Vallarta Lifestyles collected some historical facts about Puerto Vallarta, which, without a doubt, were fundamental to creating the top tourist destination that it is today. Find out more about them!

1. Initially, Puerto Vallarta was known as Las Peñas de Santa María de Guadalupe, named after Guadalupe Sánchez, the person who founded this place on December 12th, 1851.

Historical Facts about Puerto Vallarta

2. Discovered in 1525 by Francisco Cortés de San Buenaventura, the Banderas Bay is the deepest (900 meters) and longest (42 km) in Mexico. Its dimensions make it the second largest in North America and the seventh largest in the world.

Historical Facts about Puerto Vallarta

3. In the 1920s, Puerto Vallarta received its first large-scale foreign trade incursion when the US export company Montgomery Fruit Company established itself in the region by purchasing extensive land for banana plantations in today’s Ixtapa area.

Historical Facts about Puerto Vallarta

4. In the 1930s, attracted by the great natural beauty of this still hidden jewel, the first foreign and national visitors began to arrive.

Historical Facts about Puerto Vallarta

5. During the 1950s, the first visionary builders came to this place of great potential and began constructing the first houses for foreigners to the south of the Cuale River, thanks to the fledgling commercial flights that began arriving at a runway located on the outskirts, near the current Palo Seco neighborhood.

Historical Facts about Puerto Vallarta


6. The first tourist boom occurred in the 1960s, with the film The Night of the Iguana, which brought more publicity for Puerto Vallarta due to its lead actor Richard Burton and megastar Elizabeth Taylor, who for years chose this place as their vacation home, placing it on the map for the world’s jet set.

If you want to know more historical facts about the founding of Puerto Vallarta and discover how it has evolved, we invite you to visit the digital version of the Vallarta Lifestyles April-June 2018 edition, whose special was dedicated to commemorating the first centenary of our destination.

A special thanks to Óscar Rosales Rodríguez for his contribution with the photographs for this article.



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Aaron Fisher

“Without doubt, Vallarta Lifestyles is the best positioned Magazine in the region. Its solid presence keeps a strong and always fresh vision about the destination, as well as activities. Besides, I consider it a great intellectual contribution for the well written articles that are in each issue.”
Cyndi Alpenia
Archie’s Wok

“In a meeting that we had with the magazine’s founder, he told us about his dream of making a quality and luxury publication because he was convinced that Puerto Vallarta needed that. For that reason, we have advertised in Vallarta Lifestyles since its beginnings. These days, our brand is very well positioned thanks to the strategic distribution of the magazine, as it helps us reach more potential customers which is a great benefit for us.”
Leonardo Uribe
General manager

“We started to advertise 7 or 8 years ago and certainly it has helped us position our brand. Now that we have improved a lot in quality, processes and finished products, our marketing in the magazine is precisely to strengthen the leadership we have earned through the 13 years in the area. I also think that we also have grown with the advertisement and that it has been done and it has helped us get to where we are now.”
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