Attend this Festival this Weekend and Taste a Mexican, Pre-Hispanic Spirit

Alexis Velasco
Mar. 14, 2017

There’s no doubt tequila is Mexico’s most representative spirit but there are also other distilled beverages of long tradition in the history of our country, which are starting to gain popularity, such as mezcal and raicilla. The later is produced in the western part of Jalisco and that’s the reason why it is easily found in restaurants, bars and establishments all along the coast of the state and also in Riviera Nayarit.

In order to honor and promote this pre-Hispanic spirit, the Puerto Vallarta’s city government and the Puerto Vallarta’s Institute of Culture will celebrate the Dama Juana Raicilla Festival, a 2-day cultural event to take place this weekend at the Cuale River Island.

The festival will feature tastings, conferences, talks, art contests, live music and the exhibition of the documentary Los Caminos de la Raicilla (The Paths of Raicilla).

If you enjoy Mexican gastronomy, tequila or mezcal, do not miss the opportunity to attend this celebration, get acquainted with the process of elaboration of this spirit and discover its flavor.


dama juana festival raicilla

Program of activities

Saturday, March 18

  • Conference

“Transcendence of the Raicilla as designation of origin”

10:30am – Auditorium


  • Inauguration

12:00pm – Esplanade


  • Conferences
  • Raicilla and its economic impact
  • “Taberna Cuale” cocktail and tasting

5:00pm – Auditorium


  • Talk

With Raicilla masters, moderated by Lala Noguera

6:30pm – Auditorium


  • Live Music

6:30pm – Esplanade


Sunday, March 19

  • Poetry and drawing contests

12:30pm – Esplanade


  • Live Music

Tierra Mextiza Band

1:00pm – Esplanade


  • Talk

Raicilla and its landscape

4:00pm – Auditorium


  • Documentary

Los Caminos de la Raicilla

5:00pm – Auditorium


  • Working Table

Between producers and distributors

6:00pm – Auditorium


  • Live Music

By Mariachi Arredondo

7:30pm – Esplanade


  • Closure

8:30pm – Esplanade


Moray Applegate
Applegate Realtors

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Andreas Rupprechter
Kaiser Maximilian

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Jason Lavender
Director of the Pacific breaches

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