Celebrating the Day of the Virgin of Guadalupe in Puerto Vallarta

Jorge Chávez
Dec. 12, 2023

On December 12th, Mexico unites in deep devotion to commemorate the Day of the Virgin of Guadalupe, a celebration that transcends religious boundaries to become a national event steeped in tradition and meaning. Puerto Vallarta is no exception and pays homage with a series of events that highlight spirituality and gratitude.

The history of the Virgin of Guadalupe dates back to 1531, when she appeared to the indigenous Juan Diego on the hill of Tepeyac. Her image, miraculously imprinted on his tilma, has become a sacred and unifying symbol for Mexicans. Considered by many to be the soul of Mexico, this day is a unique opportunity to express devotion, gratitude and love.

During the first 11 days of December, Puerto Vallarta’s El Centro was transformed into a stage for pilgrimages where people of faith from all corners of the region gather to express gratitude for the favors they have received throughout the year. This parade of faith and thanksgiving weaves a web of spiritual connection that embraces the community and reminds us of the importance of hope and solidarity.

Along the cobblestone streets of Puerto Vallarta, pilgrims carry stories of gratitude, painting the city with color and song. Restaurants and plazas bear witness to this manifestation of faith, offering a unique environment where spirituality blends with culture and joy.

In Puerto Vallarta, the Day of the Virgin of Guadalupe is not just a celebration; it is a living testament to Mexican identity and the spiritual bond that unites the nation. This event transcends religious boundaries to become a national expression of gratitude, resilience and unity.

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Jason Lavender
Director of the Pacific breaches

“Vallarta Lifestyles speaks for itself, it’s a good quality publication with great image, that’s why we have advertised since we started our business. Without any doubt, it is the most read magazine. Its articles and advertising are target to the audience we’re looking for. Vallarta Lifestyles has grown the same way Puerto Vallarta has.”
Leonardo Uribe
General manager

“We started to advertise 7 or 8 years ago and certainly it has helped us position our brand. Now that we have improved a lot in quality, processes and finished products, our marketing in the magazine is precisely to strengthen the leadership we have earned through the 13 years in the area. I also think that we also have grown with the advertisement and that it has been done and it has helped us get to where we are now.”
Evangelina Sánchez
The River Café

“Advertising in Vallarta Lifestyles is an easy and direct way to reach all of the visitors and new residents that arrive to the destination. Of the 30 years that the magazine has been in circulation, we have been advertising for 23 years and without any doubt, it has been worthy for the big positioning that we have achieved. Besides, the quality of contents its unique in this area.”