1
79509
89

Craving: Arrachera

Jorge Chávez
Aug. 8, 2013
286 views

It’s not the tastiest beef cut nor the tenderest. For that matter, we couldn’t reach consensus on whether arrachera comes from beef flank or skirt (part of the plate, or diaphragm). The word itself may have derived from the French arracher, meaning “to pull up,” used by soldiers during Mexico’s French invasion whenever they needed their saddle tightened—locals perhaps thinking that the term referred to the cinch strap itself. And there is evidence of specific requests for arrachera in butcher shops in northern Mexico as early as the mid ’20s.

Arrachera is ubiquitous, from marinated and ready-to-grill Cryovac packages in supermarkets to just about every Mexican restaurant in town and the rest of the country. And the thought of it—grilled on the spot, served with refried beans, rice, fresh tomato salsa and handmade corn tortillas on the side—is as seductive as savoring it is fulfilling.

(Arrachera photographed at Las Adelitas, Fluvial Vallarta.)

Comments

Testimonials
Leonardo Uribe
General manager
Arq-Espacio

“We started to advertise 7 or 8 years ago and certainly it has helped us position our brand. Now that we have improved a lot in quality, processes and finished products, our marketing in the magazine is precisely to strengthen the leadership we have earned through the 13 years in the area. I also think that we also have grown with the advertisement and that it has been done and it has helped us get to where we are now.”
David Connell
Partner and manager
Connell & Associates

“Vallarta Lifestyles has been a company that promotes a good image, which is very important to us. Companies and businesses with a broad trajectory in the destination know that this magazine helps them achieve a professional image in the market.”
Rodolfo Choperena
Founder
Galería Contempo

“We started advertising in Vallarta Lifestyles because we really liked the quality. Actually, it is still the best magazine of Puerto Vallarta, because of its spectacular articles and photos. Thanks to its distribution points at famous hotels, it is the ideal publication to reach the clients we are looking for.”