Discover the New Magical Towns of Jalisco and Nayarit

Jorge Chávez
Jun. 27, 2023

The Federal Ministry of Tourism (SECTUR) has recently added five new Magical Towns to Nayarit and three to Jalisco, in recognition of their cultural richness, history, and natural beauty. These designations have generated great excitement and anticipation among residents and eager visitors looking to explore new destinations.

In Nayarit, the new Magical Towns are Ahuacatlán, Amatlán de Cañas, Ixtlán del Río, San Blas, and Puerto Balleto (Islas Marías). These charming locations join the existing Sayulita, Jala, and Compostela, raising the total number of Magical Towns in Nayarit to eight. Each of these towns offers unique experiences, from the magical beauty of its beaches to the richness of its historical heritage.

In Jalisco, the new Magical Towns are Cocula, Sayula, and Temacapulín. These towns join the already recognized Mascota, Talpa de Allende, Mazamitla, Tapalpa, San Sebastián del Oeste, Tequila, Tlaquepaque, Lagos de Moreno, and Ajijic. Jalisco now boasts a total of twelve Magical Towns, each with its own identity and unique appeal.

“These new Magical Towns are incorporated into the vast tourism offer of the country, enriching it to generate greater economic impact and becoming travel motivators,” said Miguel Torruco, Federal Minister of Tourism, who led the designation ceremony.

It is important to highlight that in this 2023, a total of 45 new Magical Towns have been included nationwide, bringing the impressive total to 177 destinations. This demonstrates Mexico’s commitment to preserving and promoting its cultural and natural treasures, as well as offering authentic experiences to visitors.

A Magical Town is a locality that possesses exceptional historical, cultural, and natural value. To be considered as such, it must fulfill characteristics such as preserving its traditional architecture, having an attractive natural environment, offering diverse and high-quality tourism services, and being safe and welcoming to visitors. These requirements ensure that Magical Towns provide enriching and authentic experiences, immersing travelers in the magic of Mexico.


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