1
79509
89

Drummer Randy Ebright Launches Vallarta Promotional Campaign

Jorge Chávez
Nov. 10, 2016
588 views

Punk rock drummer Randy Ebright visited Puerto Vallarta to record a promotional video for Puerto Vallarta’s Tourism Bureau, Fidetur. Originally from Ithaca, Michigan, Ebright moved to Mexico in 1992 and has been the drummer for Molotov, a Grammy Award-winning Mexican rock band, since 1995.

Fidetur launched its new campaign, “Your Own Personal Sunset,” (Descubre tu Atardecer in Spanish) to showcase one of Puerto Vallarta’s main draws: its spectacular sunsets. Inspired by their unique colors, Ebright performed a drum solo recorded on the beach, interspersed with scenes from local restaurants and several landmarks. According to official figures provided by Fidetur, over four million national and international tourists visited Puerto Vallarta in 2015.

https://www.youtube.com/watch?v=w3by_8WktGw

Comments

Testimonials
June Rosen Lopez
Owner
Galería June Rosen Lopez

“When I first opened my gallery in 1986, my relationship with Vallarta Lifestyles started for the need of people to know me and, because it is one of the very few quality publications in the destination, I decided to advertise in it. There are clients that still remember me for the magazine, with whom I have had several years of relationship.”
Roberto Castellanos
Director
Novamar Insurance Mexico

"Since we started the company we have advertised in Vallarta Lifestyles, a publication that is considered ‘Puerto Vallarta’s Magazine’ by the quality of its images, content and staff, unique characteristics that encouraged us to say: ‘We have to be in Vallarta Lifestyles’. We know that this magazine is a reference for the target market that we are looking for and we know that being there gives us prestige.”
Leonardo Uribe
General manager
Arq-Espacio

“We started to advertise 7 or 8 years ago and certainly it has helped us position our brand. Now that we have improved a lot in quality, processes and finished products, our marketing in the magazine is precisely to strengthen the leadership we have earned through the 13 years in the area. I also think that we also have grown with the advertisement and that it has been done and it has helped us get to where we are now.”