Jala: The Magical Town that Connects with Nature, Tradition, and Spirit

Just over two and a half hours by car from the Puerto Vallarta International Airport, Jala presents itself as a perfect weekend getaway. It can be reached by two routes: the federal highway or the Tepic–Guadalajara toll highway. Whichever is chosen, the journey is an experience in itself: the road winds through a lush jungle environment of intense greens and mountainous landscapes that prepare the traveler for an encounter with a town that blends history, spirituality, and nature.

Located at the foot of the imposing Ceboruco Volcano, Jala was recognized in 2012 as the first Magical Town in the state of Nayarit. Since then, this place has managed to preserve its essence as an ancestral community. Its cobblestone streets, adobe houses with red tile roofs, and historic temples create a picturesque scene that seems frozen in time, yet vibrant with tradition.

Interior of the Basílica Lateranense de Nuestra Señora de la Asunción.

In the heart of the town stands the majestic Lateran Basilica of Our Lady of the Assumption, an architectural jewel that impresses with its Neo-Gothic style and its construction using volcanic stone extracted from the region. Its construction began in the mid-19th century and, although never fully completed, its symmetrical facade, slender towers, and hand-carved details make it one of the most beautiful temples in western Mexico. This enclosure is not only a spiritual reference point for the inhabitants of Jala, but also a symbol of the faith, history, and perseverance of the entire community.

Santuario de la Natividad de la Virgen María.

The Santuario de la Natividad de la Virgen María (Sanctuary of the Nativity of the Virgin Mary) is a significant landmark in Jala. Also known as “La Viejita”, it was built in 1582. It is a Roman and Gothic style church made of pink, green, and yellow quarry stone.

Another great attraction of Jala is precisely Ceboruco, an active volcano whose last recorded eruption was in 1870. The volcanic stone formations seen in the surroundings bear witness to that fiery past and create a landscape that, at times, seems otherworldly. This rugged, energy-filled terrain has become a meeting point for hikers, nature lovers, and spiritual seekers.

Ceboruco Volcano.

Beyond its spiritual experiences, Jala also offers rich traditional cuisine. It is common to find tostadas de pierna (pork leg tostadas) or de pata (pig’s feet tostadas), enchiladas, tamales colados (strained tamales), and sweets like torrejas (Mexican French toast) and corn cookies. The town’s fondas (small eateries) prepare these dishes with inherited recipes, served with a warmth that makes you feel at home. To accompany your meal, tejuino (a fermented corn drink) and fresh fruit waters are a must-try.

Traditional tostadas.

Whoever visits Jala not only discovers a beautiful place but lives a deeply human experience. Whether exploring its streets, venturing up its volcano, or sharing meals with its inhabitants, this Magical Town offers something that transcends visitors: a connection with the authentic.