Mexico’s ‘Black Friday’ Returns

Nov. 17, 2016

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Puerto Vallarta stands to benefit from sales of up to 70 million MX during “El Buen Fin” (The Good Weekend in English), the country’s Black Friday equivalent, November 18-21. The annual weekend-long event was launched in 2011 through a public and private sector initiative. Since then, El Buen Fin has positioned itself as Mexico’s own launching of the holiday shopping season with special prices, deals and promotions offered by businesses large and small throughout the country.

This year’s event includes a strong presence by Mexico’s Tourism Secretariat and the country’s Council for Tourism Promotion. Together, both entities are coordinating with hotel and airline associations to encourage the booking of airplane seats and hotel rooms at more affordable prices.

14470608_792847144151843_2036672713024974545_n The website elbuenfin.org features a directory with all the companies that are officially participating in this year’s event. Riviera Nayarit has also published a list of special promotions at some of the destination’s finest hotels that can be perused on their website.

Large brands with a noticeable online retail presence, such as Liverpool, Best Buy, and Amazon (in their .mx website) will feature special deals and offers. In Puerto Vallarta, look for the official logo at participating businesses. Also, follow El Buen Fin on Facebook for up-to-date information.

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Leonardo Uribe

General manager

Arq-Espacio

“We started to advertise 7 or 8 years ago and certainly it has helped us position our brand. Now that we have improved a lot in quality, processes and finished products, our marketing in the magazine is precisely to strengthen the leadership we have earned through the 13 years in the area. I also think that we also have grown with the advertisement and that it has been done and it has helped us get to where we are now.”

Cyndi Alpenia

Owner

Archie’s Wok

“In a meeting that we had with the magazine’s founder, he told us about his dream of making a quality and luxury publication because he was convinced that Puerto Vallarta needed that. For that reason, we have advertised in Vallarta Lifestyles since its beginnings. These days, our brand is very well positioned thanks to the strategic distribution of the magazine, as it helps us reach more potential customers which is a great benefit for us.”

Eduardo González

Partner

Shazel

“Vallarta Lifestyles is really well positioned. We are aware of that because we have seen people who arrive to our jewelry with the issue or the advertising in hand asking about the product that is featured there. This dynamic is really interesting for us and makes us glad.”

Mexico’s ‘Black Friday’ Returns

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