Mexico’s ‘Black Friday’ Returns

Puerto Vallarta stands to benefit from sales of up to 70 million MX during “El Buen Fin” (The Good Weekend in English), the country’s Black Friday equivalent, November 18-21. The annual weekend-long event was launched in 2011 through a public and private sector initiative. Since then, El Buen Fin has positioned itself as Mexico’s own launching of the holiday shopping season with special prices, deals and promotions offered by businesses large and small throughout the country.

This year’s event includes a strong presence by Mexico’s Tourism Secretariat and the country’s Council for Tourism Promotion. Together, both entities are coordinating with hotel and airline associations to encourage the booking of airplane seats and hotel rooms at more affordable prices.

The website elbuenfin.org features a directory with all the companies that are officially participating in this year’s event. Riviera Nayarit has also published a list of special promotions at some of the destination’s finest hotels that can be perused on their website.

Large brands with a noticeable online retail presence, such as  Liverpool, Best Buy, and Amazon (in their .mx website) will feature special deals and offers. In Puerto Vallarta, look for the official logo at participating businesses. Also, follow El Buen Fin on Facebook for up-to-date information.