Puerto Vallarta: A Destination Beyond Sun and Beach – Part III

Jorge Chávez
May. 10, 2024

Puerto Vallarta increased its room inventory by 20 percent in 2023, maintaining an average occupancy rate of 72 percent. According to data from the Public Trust for the Promotion and Tourism Advertising of the Municipality of Puerto Vallarta, our destination offers approximately 22,800 hotel rooms and 5,800 Airbnb units. Resort expansions and renovations reflect its adaptability. The real estate boom is driving property investment, attracting visitors and permanent residents, creating a virtuous cycle of visits.


To stay at the forefront of the dynamic national tourism scene, Puerto Vallarta increased its room inventory by 20 percent, maintaining an average occupancy above 72 percent during 2023. Although this percentage was similar to that of 2022, maintaining this level of occupancy indicates that expectations were completely exceeded.

A Look at the Accommodation Options
With approximately 22,800 hotel rooms and around 5,800 Airbnb units registered in 2023, Puerto Vallarta offers a diverse range of accommodation options for all lifestyles. To meet the growing demand, expansions have been carried out at some resorts (like Hotel Mousai and Sunset Plaza Beach Resort, where each added a new tower), as well as renovations at The Westin Resort & Spa Puerto Vallarta, Marriott Puerto Vallarta Resort & Spa, Sheraton Buganvilias Resort & Convention Center, and Hyatt Ziva Puerto Vallarta, among others, which demonstrates its dynamism and adaptability.

Real Estate Boom and Its Impact on the Tourism Industry
The real estate boom in Puerto Vallarta has made it an attractive place to invest in real estate and live here permanently or seasonally (with well-located apartments and excellent amenities at prices starting at 300,000 USD). In addition to its infrastructure and all the benefits it offers as a tourist destination, our city has become an organic magnet for visitors, as those foreigners who have already settled here are often visited by family and friends from their places of origin, creating a virtuous circle as they experience the quality of life offered in the region.

Image Gallery


Sarah Elengorn
Elengorn Realtors

“Vallarta Lifestyles has readers from Punta de Mita to Mismaloya and beyond, so announcing my business, means the positioning and recognition of my agency throughout the region. The contents of the magazine are very interesting, because they provide relevant information about activities in the destination. I am pleased to see it at hotels, restaurants and galleries, but what excites me the most is to see people with their issue in hand. That is really relevant for us.”
June Rosen Lopez
Galería June Rosen Lopez

“When I first opened my gallery in 1986, my relationship with Vallarta Lifestyles started for the need of people to know me and, because it is one of the very few quality publications in the destination, I decided to advertise in it. There are clients that still remember me for the magazine, with whom I have had several years of relationship.”
Silvia Elias
PV Realty

“We have a close relationship with Vallarta Lifestyles. Since it beginnings, it has been the most important media for the touristic promotion of our destination. Its content has always been excellent, due to the quality of its articles and spectacular photos. For the type of readers that it reaches, this the ideal publication to advertise our listings.”