Puerto Vallarta: A Destination Beyond Sun and Beach – Part III

Jorge Chávez
May. 10, 2024

Puerto Vallarta increased its room inventory by 20 percent in 2023, maintaining an average occupancy rate of 72 percent. According to data from the Public Trust for the Promotion and Tourism Advertising of the Municipality of Puerto Vallarta, our destination offers approximately 22,800 hotel rooms and 5,800 Airbnb units. Resort expansions and renovations reflect its adaptability. The real estate boom is driving property investment, attracting visitors and permanent residents, creating a virtuous cycle of visits.


To stay at the forefront of the dynamic national tourism scene, Puerto Vallarta increased its room inventory by 20 percent, maintaining an average occupancy above 72 percent during 2023. Although this percentage was similar to that of 2022, maintaining this level of occupancy indicates that expectations were completely exceeded.

A Look at the Accommodation Options
With approximately 22,800 hotel rooms and around 5,800 Airbnb units registered in 2023, Puerto Vallarta offers a diverse range of accommodation options for all lifestyles. To meet the growing demand, expansions have been carried out at some resorts (like Hotel Mousai and Sunset Plaza Beach Resort, where each added a new tower), as well as renovations at The Westin Resort & Spa Puerto Vallarta, Marriott Puerto Vallarta Resort & Spa, Sheraton Buganvilias Resort & Convention Center, and Hyatt Ziva Puerto Vallarta, among others, which demonstrates its dynamism and adaptability.

Real Estate Boom and Its Impact on the Tourism Industry
The real estate boom in Puerto Vallarta has made it an attractive place to invest in real estate and live here permanently or seasonally (with well-located apartments and excellent amenities at prices starting at 300,000 USD). In addition to its infrastructure and all the benefits it offers as a tourist destination, our city has become an organic magnet for visitors, as those foreigners who have already settled here are often visited by family and friends from their places of origin, creating a virtuous circle as they experience the quality of life offered in the region.

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Carl Timothy
Timothy Real Estate Group

“We have been clients of Vallarta Lifestyles since 1999, the year in which we arrived to this destination. Back then, it was the only publication where you could really do local marketing. These days, in spite of the arrival of new technologies, we keep advertising, because it is a really important complement for our marketing strategy.”
Ulf Henriksson
Chef and partner
Vitea Oceanfront Bistro

“Since its beginnings and until today, the quality in photography and editorial design of Vallarta Lifestyles is unrivaled, because there’s nothing similar in this region of Mexico. Besides, to the foreign community that visit us, this magazine is essential if they want to know what’s new and what’s going on in our destination.”
Leonardo Uribe
General manager

“We started to advertise 7 or 8 years ago and certainly it has helped us position our brand. Now that we have improved a lot in quality, processes and finished products, our marketing in the magazine is precisely to strengthen the leadership we have earned through the 13 years in the area. I also think that we also have grown with the advertisement and that it has been done and it has helped us get to where we are now.”