Puerto Vallarta is Celebrating its Double Anniversary

Jorge Chávez
May. 24, 2024

On May 31st, 2024, Puerto Vallarta will celebrate 106 years as a municipality and 56 years as a city. Known for its natural beauty, vibrant gastronomy, and rich culture, this Pacific Mexican gem has captivated the world, establishing itself as the most authentically Mexican beach destination.

Since its founding in 1918, when the Las Peñas precinct was renamed in honor of former Jalisco governor Ignacio L. Vallarta, this paradisiacal place has continuously grown and evolved. In 1968, thanks to its advanced infrastructure and excellent connectivity, it was elevated to city status, reflecting its development and modernization.

To celebrate this significant milestone, Puerto Vallarta has organized a series of special events and commemorative activities that capture the essence and spirit of the city. The Instituto Vallartense de Cultura (IVC) presents the “Exposición Fotográfica Itinerante” (Itinerant Photographic Exhibition), a fascinating retrospective that explores the historical moments that have shaped Vallarta’s identity. Additionally, the photography contest “Puerto Vallarta… ¿Qué nos Define como Vallartense de Corazón?” (Puerto Vallarta… What Defines Us as Vallartenses at Heart?) invites residents and visitors to capture the essence of this vibrant community.

The celebrations will also include the inauguration of a mural at El Faro on Matamoros Street on May 29th, and the cultural event “Puerto Vallarta: Dos Encuentros con su Historia” (Puerto Vallarta: Two Encounters with its History) on May 30th, followed by the Jazz World Music Festival at Los Arcos del Malecón.

On May 31st, the city will be filled with color and joy with the Anniversary Parade, which will travel along the main avenues and end at Los Arcos del Malecón. Here, in the El Faro Zone, the official commemoration of the double anniversary will take place, highlighting the pride and unity of the Vallartenses.

Puerto Vallarta, with its enviable blend of tradition and modernity, has constantly evolved, adapting to the expectations of the most discerning visitors. Its commitment to quality and excellence in service makes it an unparalleled destination!

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Claire Guarniere
Galleria Dante

“One of the biggest benefits of advertising in Vallarta Lifestyles is that a lot of readers keep it as a bible. People have arrived to our gallery looking for the pieces that are in the advertisements published 5 or 6 years ago, and that’s really valuable for us. Besides being an excellent magazine where is possible to find the newest in the destination, it is a publication dedicated to the public we want to reach and keep.”
Andreas Rupprechter
Kaiser Maximilian

“Among other things, Vallarta Lifestyles stands out for its strong presence throughout our destination, from five stars hotels to brand new condominiums, where they finally find the type of clients that we look for. For all of us is very important to be in print media to strengthen our advertising strategy and this magazine is essential to achieve it.”
Silvia Elias
PV Realty

“We have a close relationship with Vallarta Lifestyles. Since it beginnings, it has been the most important media for the touristic promotion of our destination. Its content has always been excellent, due to the quality of its articles and spectacular photos. For the type of readers that it reaches, this the ideal publication to advertise our listings.”