Puerto Vallarta Welcomed 500,000+ Cruise Ship Passengers in 2023

Jorge Chávez
Jan. 12, 2024

According to the National Port System Administration of Puerto Vallarta (ASIPONA), our destination recorded the arrival of 543,609 passengers aboard 174 international cruise ships in 2023. This represents an increase of 18.6 percent in cruise ship arrivals compared to 2022, when 458,319 tourists arrived.

The maritime industry accounts for 9 percent of visitors to Puerto Vallarta, underscoring the importance of maritime connections from the United States.

According to the National Institute of Statistics and Geography (INEGI), the average daily spending of a cruise passenger in the period January to September 2023 was 80.64 USD.

The Riviera Mexicana route is frequented by several cruise ship lines from Los Angeles, Long Beach and San Diego, California to ports along the Mexican Pacific such as Cabo San Lucas, Mazatlán and Puerto Vallarta.


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Leonardo Uribe
General manager

“We started to advertise 7 or 8 years ago and certainly it has helped us position our brand. Now that we have improved a lot in quality, processes and finished products, our marketing in the magazine is precisely to strengthen the leadership we have earned through the 13 years in the area. I also think that we also have grown with the advertisement and that it has been done and it has helped us get to where we are now.”
Tari Bowman
Daiquiri Dick’s

“We started to advertise in Vallarta Lifestyles because since its beginnings and to date it keeps using modern technological equipment to produce it and it is possible to notice that in the quality of the magazine, which offers interesting topics about the life of our destination through its articles and interviews to well known personalities. Actually, I keep a collection in my personal library.”
Wayne Franklin
Tropicasa Realty

“There are lots of reasons why we have advertised in Vallarta Lifestyles for several years. One of them is that they know pretty well their target, because they know who are their readers and they adapt as much as possible the content and material that is offered. For these reasons they have a growing number of readers which is very important for us. Another reason is that many people  —including us— think that the magazine has been as a serious publication since its beginnings. Historically, Vallarta Lifestyles has known how to capture the audience and has done it pretty well."