Riviera Nayarit, Showcased in Fashion Campaigns, Worldwide

May. 25, 2016

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Sayulita became the backdrop of two fashion photo and video shoots, while Punta Mita inspired a bathing suit available for purchase in East Asia.

The Riviera Nayarit Visitors and Conventions Bureau played a key role for the production of two fashion campaigns in Sayulita earlier this year, one for Athleta, a ladies’ sport brand by Old Navy, and one for Hollister. Lane Crawford, a retail company with specialty stores selling designer label luxury goods in Hong Kong and Greater China, launched a bikini designed by Anna Kosturova, inspired by Punta Mita, while sports wear and casual clothing manufacturer Billabong launched a reversible bikini inspired by Sayulita’s Mexican-bohemian atmosphere.

Italy’s Tutto Per Cucinare, a kitchen specialty brand, launched a bag based on colors and textures from Sayulita. The popular surfing destination was also featured in the United Kingdom, where Net-A-Porter magazine launched a beach dress inspired Riviera Nayarit’s “Hippie Chic” town. Also in the United Kingdom, Fashiola’s online catalog features other garments inspired by Sayulita.

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Thierry Blouet

Owner

Café des Artistes

“We have been advertising in Vallarta Lifestyles since the opening of our restaurant, and since then, we have kept a strong relationship. Due to its scope and distribution, the campaigns that we advertised regarding our different culinary projects have always been a success. This magazine has been consolidated as a benchmark that promotes the beauty of our destination in a creative and effective way.”

Sherri Narro

Founder and president

Sherri Narro & Associates

“Vallarta Lifestyles is very helpful for someone who arrives for the first time to the destination, because through its content one can discover really nice places to visit. Besides, it is a guide for us as residents, because we know from a good source the new things we can do. People take the magazine and in one place they find hotels, restaurants, galleries, real estate and other featured services.”

Benigno Ibarra

Founder and owner

Mundo de Azulejos

“Advertising in Vallarta Lifestyles has been one of the best decisions we have made for the benefit of our business, because it has always helped us reach our prospects accurately. The magazine’s distribution throughout the destination is unique and strategic, as it reaches readers who are the type of clients we are looking for.”

Riviera Nayarit, Showcased in Fashion Campaigns, Worldwide

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