1
79509
89

Riviera Nayarit, Showcased in Fashion Campaigns, Worldwide

Jorge Chávez
May. 25, 2016
263 views

Sayulita became the backdrop of two fashion photo and video shoots, while Punta Mita inspired a bathing suit available for purchase in East Asia.

The Riviera Nayarit Visitors and Conventions Bureau played a key role for the production of two fashion campaigns in Sayulita earlier this year, one for Athleta, a ladies’ sport brand by Old Navy, and one for Hollister. Lane Crawford, a retail company with specialty stores selling designer label luxury goods in Hong Kong and Greater China, launched a bikini designed by Anna Kosturova, inspired by Punta Mita, while sports wear and casual clothing manufacturer Billabong launched a reversible bikini inspired by Sayulita’s Mexican-bohemian atmosphere.

Italy’s Tutto Per Cucinare, a kitchen specialty brand, launched a bag based on colors and textures from Sayulita. The popular surfing destination was also featured in the United Kingdom, where Net-A-Porter magazine launched a beach dress inspired Riviera Nayarit’s “Hippie Chic” town. Also in the United Kingdom, Fashiola’s online catalog features other garments inspired by Sayulita.

Comments

The finest the Bay has to offer

Follow us    @vallartalifestyles
Testimonials
David Connell
Partner and manager
Connell & Associates

“Vallarta Lifestyles has been a company that promotes a good image, which is very important to us. Companies and businesses with a broad trajectory in the destination know that this magazine helps them achieve a professional image in the market.”
Sherri Narro
Founder and president
Sherri Narro & Associates

“Vallarta Lifestyles is very helpful for someone who arrives for the first time to the destination, because through its content one can discover really nice places to visit. Besides, it is a guide for us as residents, because we know from a good source the new things we can do. People take the magazine and in one place they find hotels, restaurants, galleries, real estate and other featured services.”
Sandra Rojas
Partner
Sonora House

“One of the biggest benefits of advertising our business in Vallarta Lifestyles is the presence of our brand aimed to the audience we are looking for. It is a reliable and professional magazine that has helped us with the marketing of our restaurant several times, through well done photography or articles. We feel that we understand each other.”