South Side Hot Spot

Jorge Chávez
Feb. 22, 2016

We dare you, double dare you, to say the name Basilio Badillo to the person next to you without hesitating — or peeking at its syllabic pronunciation below. Because this happening north-south street, also coined “Restaurant Row” and “Calle de los Cafés,” is one you will definitely want to discover again and again. Especially the 200 – 300 block, the third one up from the ocean between Ignacio L. Vallarta and Constitucion in this fun and very funky neighborhood.

Roberto’s Puerto Nuevo really started the ball rolling here in 1988, quickly followed by the former Pizza Joe and Memo’s Pancake House. And in the ensuing years, Roberto added a second restaurant right across the street, Joe and Claire’s pizza place transformed into Vallarta’s largest art gallery, and some of the town’s best shops and eateries have joined them. A perfect example is the large, dramatic Viva store, which represents more than 900 accessory designers.


June Rosen Lopez
Galería June Rosen Lopez

“When I first opened my gallery in 1986, my relationship with Vallarta Lifestyles started for the need of people to know me and, because it is one of the very few quality publications in the destination, I decided to advertise in it. There are clients that still remember me for the magazine, with whom I have had several years of relationship.”
Tari Bowman
Daiquiri Dick’s

“We started to advertise in Vallarta Lifestyles because since its beginnings and to date it keeps using modern technological equipment to produce it and it is possible to notice that in the quality of the magazine, which offers interesting topics about the life of our destination through its articles and interviews to well known personalities. Actually, I keep a collection in my personal library.”
Eduardo González

“Vallarta Lifestyles is really well positioned. We are aware of that because we have seen people who arrive to our jewelry with the issue or the advertising in hand asking about the product that is featured there. This dynamic is really interesting for us and makes us glad.”