South Side Hot Spot

Jorge Chávez
Feb. 22, 2016

We dare you, double dare you, to say the name Basilio Badillo to the person next to you without hesitating — or peeking at its syllabic pronunciation below. Because this happening north-south street, also coined “Restaurant Row” and “Calle de los Cafés,” is one you will definitely want to discover again and again. Especially the 200 – 300 block, the third one up from the ocean between Ignacio L. Vallarta and Constitucion in this fun and very funky neighborhood.

Roberto’s Puerto Nuevo really started the ball rolling here in 1988, quickly followed by the former Pizza Joe and Memo’s Pancake House. And in the ensuing years, Roberto added a second restaurant right across the street, Joe and Claire’s pizza place transformed into Vallarta’s largest art gallery, and some of the town’s best shops and eateries have joined them. A perfect example is the large, dramatic Viva store, which represents more than 900 accessory designers.


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Silvia Elias
PV Realty

“We have a close relationship with Vallarta Lifestyles. Since it beginnings, it has been the most important media for the touristic promotion of our destination. Its content has always been excellent, due to the quality of its articles and spectacular photos. For the type of readers that it reaches, this the ideal publication to advertise our listings.”
William Carballo
Barcelona Tapas

“We, who advertise in Vallarta Lifestyles, are people that invest in our businesses, because we keep our presence in the market. It is and it has always been a beautiful and elegant magazine. Thanks to it, we have clients in a direct or indirect way.”
Leonardo Uribe
General manager

“We started to advertise 7 or 8 years ago and certainly it has helped us position our brand. Now that we have improved a lot in quality, processes and finished products, our marketing in the magazine is precisely to strengthen the leadership we have earned through the 13 years in the area. I also think that we also have grown with the advertisement and that it has been done and it has helped us get to where we are now.”